In order to promote the coffee culture and coffee consumption the coffee board of India organized the 3 days long India International Coffee Festival in the capital which finished on the 20- January. Though tea culture has been ruling the nation from ages but coffee erupts as the new popular culture in young Indians.
Be it a mall, a high street, a college campus, an airport or hospitals, almost every coffee brand whether national or international has an outlet at all such locations. Past few years have seen coffee culture growing tremendously in India.
While keeping this drive in focus many negotiated and invited coffee traders and brands spilled some beans to roast better business prospects combining with hi-tech equipments, machines and exchanging knowledge with associated boards.
“Quality and knowledge are still in need to promote and present the better brew and taste to consumers” said by David Veal, Executive Director from Specialty Coffee Association of Europe. He also added that the further certification programs will add-on the distinct advantage in educating the professional cadre and adopting the better standards.
Introducing a coffee culture in a country largely dominated by tea drinkers isn't exactly everyone's cup of tea but the changing lifestyles with more disposable incomes of urban Indians and specially youths & cosmopolitan corporate phenomenon stirs the modish global approach whilst giving a new market for several domestic and International coffee chains.
Among the names of domestic biggies the global powerhouses of Lavazza, Costa Coffee & Gloria Jean’s Coffee are earning the good dividends with several others still waiting in queue like Starbucks as well. In close the future is brighter with many other national and international brands ready for foray.
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