Wednesday, July 28, 2010

Asian Lifestyle and Trends

For most people visiting Asia, India stands as the epitome of the Asian experience. Strange rituals, a variety of characters, dramatic landscapes, and attractions that are as spicy as the curries they serve, India is a place where your senses are assailed and tourists go home not knowing what hit them.

It was overwhelming for me in Europe when people started asking me about the significance of "Sari", "Om", "Curry", Indian movie stars and their romance in Bollywood. But above all the slums of Mumbai, the Oscar nominated movie "Slumdog Millionaire" which was the hit of 2009 in world map, makes people curious to know about India, the life and the society.

It was a matter of proud to me that India is recognized internationally. Most commentators tend to concentrate on political relationships,trade figures and tourist numbers while analyzing international relationships. The role of cinema,in inspiring interest in a nation and its culture, is overlooked. Yet films are more than entertainment; they are ambassadors that provide foreign audiences with insights and impressions of a land and its people.




Global attention to its abject poverty but also to its vibrancy and pluck; Golden Globe and Oscar nominations are awards for the people, and hopefully bring increased tourism to its shores and an increased global viewership for Bollywood films.

Despite the cultural differences that separate people from the West with people from East,there are the feelings of joy, pain and passion which bind people together and moreover, people can relate to human feelings which are the same everywhere.

If we talk about India then, India offers astounding variety in virtually every aspect of social life. Diversities of ethnic, linguistic, regional, economic, religious, class, and caste groups crosscut Indian society, which is also permeated with immense urban-rural differences and gender distinctions.

Differences between north India and south India are particularly significant, especially in systems of kinship and marriage. Indian society is multifaceted to an extent perhaps unknown in any other of the world’s great civilizations—it is more like an area as varied as Europe than any other single nation-state.

Adding further variety to contemporary Indian culture are rapidly occurring changes affecting various regions and socioeconomic groups in disparate ways. Yet, amid the complexities of Indian life, widely accepted cultural themes enhance social harmony and order.

There is slight different twist between the West and East which makes it unique like Asian food, which is an art that has been relished and passed on from generation to generation and is known for its colour,taste and richness throughout the world. In the last few years Asian culture has exploded onto the streets of west. The Cinemas and theatres are mixing Bollywood & Fusion music in nightclubs.

The significance of Ayurveda and Yogic techniques in the lifestyles to stimulate oneself to health and spirituality,the fashion gurus flocking and mixing the traditional and ethnic looks in their seasonal shows. The Asian Lifestyle is not only bound to one country or sub-continent but it’s the cross cultural influence of people living in different countries.

Above all, Asia is a continent like no other. It blends tradition with modernity, spirituality with science and simplicity with luxury. It is an intoxicating mix of colours, sights, sounds and smell, each one richer and more vivid than anywhere else in the world, the unique mix of colonial history and urban modernity.

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